![]() ![]() Undeniably, he brought some of the adventure of pioneer days back into what was becoming a mature and staid business. Undeniably, he democratized TV by hiring a diverse staff frequently of non-experts. He equipped his reporters with cameras, making them into videographers who shot the story, eliminating the need for separate photographers. History will judge whether Moses was an intellectual icon or a canny businessman who of necessity learned to lower the costs of programming TV and dressed up his methods with a great line. "What we've got to do is apply the players to the daily drama." He was an establishment outsider who appeared to grow to enjoy that place and emphasized it with a ponytail, in his dress, behaviour, and his approach to the business and programming of television. In 1983 he was quoted describing Citytv Toronto reporters as recurring characters in a diary, a soap opera set in small-town Canada. Not the story but the people telling the story, even in news. TV is an entertainment industry, he said, and followed the rules of the entertainment industry, producing stars out of unknowns and encouraging them to express individuality. He knocked down the studio walls and let the public see what was happening inside. ![]() "The flow, not the show," said TV entrepreneur and guru Moses Znaimer.
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